Beef producers realize that consumers have increasingly greater choices when it comes to the type and quality of beef that they buy. While some consumers care about environmental stewardship, others are concerned about how the cattle are raised.

Producers are challenged to meet those demands. But the challenges can come with rewards. Studies have shown that producers can increase revenues by up to $200 or more per head in an effective value-added program. For this reason, natural and grass-fed programs are gaining ground in the industry.

There are many programs in use within each category, and all have varying requirements and specifications. These requirements, specifically the restricted use of some feedstuffs, often present nutritional challenges. CRYSTALYX^® has formulas that can meet the specialized nutritional needs of natural and grass-fed operations by maximizing immune function, growth and reproduction through protein, vitamin and mineral supplementation. Natural cattle cannot be treated with antibiotics or growth promotants, so the need for optimum nutrition to reduce sickness and improve gains and feed efficiency is even more important. In addition, CRYSTALYX^® manufacturing facilities are FCI, ISO 9001 and HACCP certified to ensure dependable products, consistent quality and a manufacturing process focused on food safety.

The products listed to the right are some general recommendations of CRYSTALYX^® formulas that may fit natural and grass-fed programs. However, producers should
verify with their chosen program to be certain which feedstuffs are allowed and which are restricted.

Although natural and grass-fed beef programs have been considered niche markets, sales across the industry have jumped in recent years as producers and packers become more involved in these programs. A study released by the American Meat Institute and the Food Marketing Institute at the 2007 Annual Meat Conference found that 21.2 percent of shoppers have purchased natural and/or organic meats in the past three months, up from 17 percent in the 2006 survey. So the trend continues upward, and producers are paying attention, and seeking ways to improve their profitability.